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Note from the CEO
Dear visitors,
According
to the experts, software development is reaching maturity as a product for the
mass market. Today, and more so tomorrow, software products are expected to
offer more than just usability and efficiency; they must be enjoyable to use
as well as reflect the individual branding goals of each customer. Consequently,
design has become an equal partner along with engineering. The impact of emotion
on design and vice versa are emerging topics in the user interface arena. This
year, emotional design was one of the focus areas at the CHI, the leading conference
on user interface design. SAP has been a contributing sponsor to the conference,
additional proof of SAP's commitment to people-centric design.
SAP has been a forerunner in the field of user interface and graphic design and a promoter of "enjoyable" software products. SAP software offers far-reaching capabilities for flexible visual design, allowing customers to redesign our software to meet their own branding needs. For mySAP CRM, SAP developed a new approach to user interface design, combining patterns with a tailored, people-centric design process carried out by an interdisciplinary team. Thus, SAP is also a leader in improving the development process offering a model for future software development that can be applied throughout the industry.
All this and much more can be found on the SAP Design Guild Website, SAP's user interface and graphic design forum.
Sincerely,
Henning Kagermann, CEO, SAP AG
