Articles

EnjoySAP

With the EnjoySAP initiative, SAP is redefining the state-of-the-art in usability and design.

Using the EnjoySAP initiative as an example, this paper describes how user-orientation was integrated into the software development process.

Branding

Design

Great design transcends needs, wants and dreams – it harnesses vision. Today, even as the Internet has opened exciting opportunities to bring grand design to the digital domain, most software design doesn't cut it. SAP is an innovative and cultural brand which makes work and digital experiences both rewarding and enjoyable. Here is where the future of design lies.

"Continuous Improvement!"

Previous Editions: Edition 0 "Philosophy Edition" – published April 2000) • see the disclaimer below

That's SAP's rallying cry. The courage to evolve to meet our customers' changing needs is the ideal that drives our company forward.

decoration imageIn these pages, we share the philosophy behind our software development and the initiative that has shaped the way we do business. As the Internet redefines software users' expectations in terms of ease of use and clarity, SAP is making significant strides to provide users with a highly usable and enjoyable software experience. Today, our software is easier to learn, more intuitive to use and quicker to adapt to users' ways of working, thus empowering users to reach new heights of productivity and satisfaction.

 

Disclaimer: Please note that this edition was written in 2000. Therefore, statements in the articles, particularly those regarding SAP's products, product strategy, branding strategy, and organizational structure, are no longer valid.

 

Further Editions